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	<title>Criterion Global: International Media Buying Blog</title>
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	<link>http://criterionglobal.wordpress.com</link>
	<description>International Media Buying firm representing retail, ecommerce, travel/hospitality, higher education and luxury brands worldwide.</description>
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		<title>Criterion Global: International Media Buying Blog</title>
		<link>http://criterionglobal.wordpress.com</link>
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		<title>&#8216;Mr. Big&#8217; lures divers to the Bahamas</title>
		<link>http://criterionglobal.wordpress.com/2009/11/09/mr-big-lures-divers-to-the-bahamas/</link>
		<comments>http://criterionglobal.wordpress.com/2009/11/09/mr-big-lures-divers-to-the-bahamas/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 22:57:43 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[destination marketing organisation]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[destination marketing organizations]]></category>
		<category><![CDATA[DMO marketing agency]]></category>
		<category><![CDATA[DMO media buying]]></category>
		<category><![CDATA[international destination marketing]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=750</guid>
		<description><![CDATA[Perhaps one of the most exciting aspects of destination marketing is the need to appeal to a wide variety of prospective visitors: business travellers, honeymooners, MICE travel business, and myriad other constituencies.
And, if you&#8217;re the Bahamas Ministry of Tourism, scuba and deep sea divers are an important demographic as well.
For years, the “It’s Bigger In The Bahamas” [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=750&subd=criterionglobal&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BahamasDiveMarketingAd</media:title>
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		<title>QR Code: Visual Language of the Future?</title>
		<link>http://criterionglobal.wordpress.com/2009/10/26/qr-code-visual-language-of-the-future/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/26/qr-code-visual-language-of-the-future/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:32:29 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[CG]]></category>
		<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[international media buying]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[international media]]></category>
		<category><![CDATA[international advertising]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[mobile media usage]]></category>
		<category><![CDATA[international brand strategy]]></category>
		<category><![CDATA[mobile media buying]]></category>
		<category><![CDATA[international marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[international media planning]]></category>
		<category><![CDATA[international media buying strategy]]></category>
		<category><![CDATA[qr code marketing]]></category>
		<category><![CDATA[qr code advertising]]></category>
		<category><![CDATA[sms advertising]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=746</guid>
		<description><![CDATA[
The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card contains simply a QR code image.  QR is shaping up to be the language of the coming mobile revolution, which might sound like science fiction, but its rate of adoption in influential Western markets would suggest otherwise.
For the moment, however, Criterion [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=746&subd=criterionglobal&ref=&feed=1" />]]></description>
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			<media:title type="html">Criterion Global QR Code</media:title>
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		<title>NYC GO turns to the locals&#8230;</title>
		<link>http://criterionglobal.wordpress.com/2009/10/14/nyc-go-turns-to-the-locals/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/14/nyc-go-turns-to-the-locals/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 11:36:40 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[attracting business travelers]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[destination marketing organisation]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[destination marketing organizations]]></category>
		<category><![CDATA[digital travel advertising]]></category>
		<category><![CDATA[digital travel marketing]]></category>
		<category><![CDATA[DMO marketing agency]]></category>
		<category><![CDATA[DMO media buying]]></category>
		<category><![CDATA[global travel marketing]]></category>
		<category><![CDATA[interactive marketing travel sector]]></category>
		<category><![CDATA[international destination marketing]]></category>
		<category><![CDATA[luxury destination marketing]]></category>
		<category><![CDATA[online travel advertising]]></category>
		<category><![CDATA[travel advertising]]></category>
		<category><![CDATA[travel marketing]]></category>
		<category><![CDATA[travel media buying]]></category>
		<category><![CDATA[travel media planning]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=689</guid>
		<description><![CDATA[NYC &#38; Company, Inc. is New York City’s official marketing, tourism and partnership organization. That&#8217;s right: there&#8217;s an &#8220;Inc.&#8221;
The DMO, with its innovative NYC GO Campaign, is a private, non-profit organization complete with a CEO and Board of Directors. Its &#8220;Just ask the locals&#8221; campaign makes use of New York&#8217;s best asset (besides Criterion Global, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=689&subd=criterionglobal&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Destination Marketing: Creative from Down Under</title>
		<link>http://criterionglobal.wordpress.com/2009/10/12/destination-marketing-creative-from-down-under/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/12/destination-marketing-creative-from-down-under/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 04:03:11 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[destination marketing organisation]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[destination marketing organizations]]></category>
		<category><![CDATA[DMO marketing agency]]></category>
		<category><![CDATA[DMO media buying]]></category>
		<category><![CDATA[global travel marketing]]></category>
		<category><![CDATA[interactive marketing travel sector]]></category>
		<category><![CDATA[international destination marketing]]></category>
		<category><![CDATA[luxury destination marketing]]></category>
		<category><![CDATA[online travel marketing firm]]></category>
		<category><![CDATA[travel advertising]]></category>
		<category><![CDATA[travel marketing]]></category>
		<category><![CDATA[travel media buying]]></category>
		<category><![CDATA[travel media planning]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=683</guid>
		<description><![CDATA[One of Tourism Queensland&#8217;s pre-&#8221;Best Job in the World&#8221; campaigns seemed to toy with the emotions of New Yorkers, Londoners, and others in need of fun and sun&#8230; This spot&#8217;s starring bellhop begins at the Roosevelt Hotel in NYC, just outside Grand Central station. Great music!

And here&#8217;s a clip directed by Baz Luhrmann for Australia&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=683&subd=criterionglobal&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">criterionglobal</media:title>
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		<media:content url="http://img.youtube.com/vi/Gm4eCGxfv4Q/2.jpg" medium="image" />

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		<title>Montenegro&#8217;s Coming of Age in Destination Marketing</title>
		<link>http://criterionglobal.wordpress.com/2009/10/09/montenegros-coming-of-age-in-destination-marketing/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/09/montenegros-coming-of-age-in-destination-marketing/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 11:15:10 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[destination marketing organisation]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[destination marketing organizations]]></category>
		<category><![CDATA[digital travel marketing]]></category>
		<category><![CDATA[global travel marketing]]></category>
		<category><![CDATA[interactive marketing travel sector]]></category>
		<category><![CDATA[international destination marketing]]></category>
		<category><![CDATA[online travel marketing firm]]></category>
		<category><![CDATA[travel advertising]]></category>
		<category><![CDATA[travel and hospitality]]></category>
		<category><![CDATA[travel media buying]]></category>
		<category><![CDATA[travel media planning]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=687</guid>
		<description><![CDATA[Tourism in Montenegro has come a long way, as this stunning piece of creative shows. Still, beyond the marketing initiatives centred on Montenegro&#8217;s Bay of Kotor and glittering coast, tourism information sources (for example this site: &#8220;Basic Informations of Tourism &#124;&#124; Visit-Montenegro.com&#8220;) need to up the ante to meet this impressive new standard.

In anticipation of World Travel [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=687&subd=criterionglobal&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://criterionglobal.wordpress.com/2009/10/09/montenegros-coming-of-age-in-destination-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">criterionglobal</media:title>
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		<item>
		<title>When Backsides Backfire: DMO Marketing</title>
		<link>http://criterionglobal.wordpress.com/2009/10/07/when-backsides-backfire-dmo-marketing/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/07/when-backsides-backfire-dmo-marketing/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:07:35 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[cvb marketing]]></category>
		<category><![CDATA[cvb marketing agency]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[destination marketing organisation]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[destination marketing organizations]]></category>
		<category><![CDATA[DMO marketing agency]]></category>
		<category><![CDATA[DMO media buying]]></category>
		<category><![CDATA[global travel marketing]]></category>
		<category><![CDATA[international destination marketing]]></category>
		<category><![CDATA[online travel marketing firm]]></category>
		<category><![CDATA[travel advertising]]></category>
		<category><![CDATA[travel and hospitality]]></category>
		<category><![CDATA[travel marketing]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=713</guid>
		<description><![CDATA[Occasionally, DMO advertising can backfire: take, for example, this 2006 billboard for the Texas State Tourism Office. While the ad was named one of 10Steps.sg&#8217;s &#8220;Top 50  Extraordinary and Attractive Billboards&#8221;, a copywriter&#8217;s oversight solicited the following comment from &#8220;Mike F&#8221;:
&#8220;That Texas one is embarrassing — there should be no apostrophe in “it’s.” Makes the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=713&subd=criterionglobal&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">criterionglobal</media:title>
		</media:content>

		<media:content url="http://criterionglobal.files.wordpress.com/2009/09/texas-tourist-department_2006_mundo-photoshoppix-com.jpg" medium="image">
			<media:title type="html">Texas Tourist Department_2006_Mundo &#38; photoshoppix.com</media:title>
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		<title>Ad Men More Optimistic Outside North America</title>
		<link>http://criterionglobal.wordpress.com/2009/10/05/ad-men-more-optimistic-outside-north-america/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/05/ad-men-more-optimistic-outside-north-america/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 16:26:24 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising in a bear economy]]></category>
		<category><![CDATA[advertising in BRIC nations]]></category>
		<category><![CDATA[ecommerce advertising]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[international advertising]]></category>
		<category><![CDATA[international advertising strategy]]></category>
		<category><![CDATA[international brand strategy]]></category>
		<category><![CDATA[international destination marketing]]></category>
		<category><![CDATA[international marketing]]></category>
		<category><![CDATA[international media]]></category>
		<category><![CDATA[international media buying]]></category>
		<category><![CDATA[international media buying strategy]]></category>
		<category><![CDATA[international media planning]]></category>
		<category><![CDATA[international media strategy]]></category>
		<category><![CDATA[media buying strategy]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online travel advertising]]></category>
		<category><![CDATA[travel advertising]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=740</guid>
		<description><![CDATA[&#8220;¶78% of the chief executives of advertising and public relations agencies who took part in a global survey said their clients were ‘more optimistic’ about the business climate than at the beginning of the year&#8230;
Respondents suggested the decline in ad spending may be bottoming out, as 29% working in North America and 39% in other regions said they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=740&subd=criterionglobal&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://criterionglobal.wordpress.com/2009/10/05/ad-men-more-optimistic-outside-north-america/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">criterionglobal</media:title>
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		<item>
		<title>Malaysia, Truly Asia: A Destination Marketing Classic</title>
		<link>http://criterionglobal.wordpress.com/2009/10/05/malaysia-truly-asia-a-destination-marketing-classic/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/05/malaysia-truly-asia-a-destination-marketing-classic/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 09:36:42 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[air travel marketing]]></category>
		<category><![CDATA[asia business travel]]></category>
		<category><![CDATA[asian markets]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[destination marketing organisation]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[destination marketing organizations]]></category>
		<category><![CDATA[digital travel advertising]]></category>
		<category><![CDATA[DMO marketing agency]]></category>
		<category><![CDATA[DMO media buying]]></category>
		<category><![CDATA[global travel marketing]]></category>
		<category><![CDATA[international destination marketing]]></category>
		<category><![CDATA[luxury destination marketing]]></category>
		<category><![CDATA[online travel marketing firm]]></category>
		<category><![CDATA[tourism marketing]]></category>
		<category><![CDATA[travel advertising]]></category>
		<category><![CDATA[travel marketing]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=679</guid>
		<description><![CDATA[The &#8220;Malaysia, Truly Asia&#8221; commercials, aired frequently on CNN International, are part of Tourism Malaysia&#8217;s longstanding destination marketing campaign which inspires wanderlust among leisure and business travellers alike. Slogans aside, the campaign for Malaysia truly was &#8220;Asia&#8217;s Best Long-Term Marketing and Branding Campaign&#8221; according to the Asian Marketing Effectiveness AMEGold awards in 2008, which again [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=679&subd=criterionglobal&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://criterionglobal.wordpress.com/2009/10/05/malaysia-truly-asia-a-destination-marketing-classic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">criterionglobal</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/nSqI9_pmqOc/2.jpg" medium="image" />
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		<title>Pre-Olympic Destination Marketing: Hong Kong lured with humour</title>
		<link>http://criterionglobal.wordpress.com/2009/10/01/pre-olympic-destination-marketing-hong-kong-lured-with-humour/</link>
		<comments>http://criterionglobal.wordpress.com/2009/10/01/pre-olympic-destination-marketing-hong-kong-lured-with-humour/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 03:02:18 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[asia business travel]]></category>
		<category><![CDATA[attracting business travelers]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[destination marketing organizations]]></category>
		<category><![CDATA[international destination marketing]]></category>
		<category><![CDATA[london 2010 olympics media buying]]></category>
		<category><![CDATA[luxury destination marketing]]></category>
		<category><![CDATA[olympics marketing]]></category>
		<category><![CDATA[travel advertising]]></category>
		<category><![CDATA[travel marketing]]></category>

		<guid isPermaLink="false">http://criterionglobal.wordpress.com/?p=676</guid>
		<description><![CDATA[Here&#8217;s a great commercial for Hong Kong Tourism from waaay back in 2008 when HK co-hosted the Olympics, and its Equestrian Events. Featuring Jackie Chan, the spot is more enough to entice anyone &#8211; man or horse &#8211; to visit HK.
With the London Olympics on the horizon, it won&#8217;t be long before we begin seeing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=676&subd=criterionglobal&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://criterionglobal.wordpress.com/2009/10/01/pre-olympic-destination-marketing-hong-kong-lured-with-humour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">criterionglobal</media:title>
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		<media:content url="http://img.youtube.com/vi/uYhCa2jJxQE/2.jpg" medium="image" />
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		<title>California leverages user-generated-content with &#8220;California Fives&#8221;</title>
		<link>http://criterionglobal.wordpress.com/2009/09/29/california-leverages-user-generated-content-with-california-fives/</link>
		<comments>http://criterionglobal.wordpress.com/2009/09/29/california-leverages-user-generated-content-with-california-fives/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 20:29:41 +0000</pubDate>
		<dc:creator>criterionglobal</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[travel/hospitality]]></category>
		<category><![CDATA[attracting business travelers]]></category>
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		<description><![CDATA[The California Travel + Tourism Commission (CTTM) is opening itself to user-generated-content by allowing visitors or native Californians the opportunity to submit their favorite &#8220;California Fives&#8221; on www.CaliforniaFives.com.
Per DestinationMarketer, &#8220;California Fives will differ from other online communities as topics are grouped in fives and are California-specific. Themes can be as broad as California’s five best [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=criterionglobal.wordpress.com&blog=3256854&post=735&subd=criterionglobal&ref=&feed=1" />]]></description>
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