Comments for Criterion Global: International Media Buying Blog

Comment on Mass Marketing is Passé: Segmentation Evolved by Ayesha Saeed

Ayesha Saeed — Tue, 27 Oct 2009 06:57:41 +0000

interesting

Comment on Travel Advertisers Pay Among the Highest Ad Rates by criterionglobal

criterionglobal — Sun, 11 Oct 2009 23:24:46 +0000

Quinn & Co. colleague, Criterion Global, just alerted us of an interesting study that published last month and analyzed the average ad rates paid by advertisers in various categories. The study found that the travel industry which generates approx. 8.5 Billion image-based ad impressions per annum came in on top, with an average CPM paid of $19.89. Such high ad rates, as well as those we’re increasingly seeing in the real estate and food, wine & spirits industries, only underscore the importance of integrating PR as a more cost-effective marketing tool. But don’t take our word on it. To hear more from Criterion, click here!
http://lt-lt.facebook.com/note.php?note_id=146587066150

Comment on Travel Advertisers Pay Among the Highest Ad Rates by New Study Reveals Travel Industry Pays Highest Ad Rates | The Purple Lounge

New Study Reveals Travel Industry Pays Highest Ad Rates | The Purple Lounge — Wed, 02 Sep 2009 20:34:39 +0000

[...] Quinn & Co. colleague, Criterion Global, just alerted us of an interesting study that published last month and analyzed the average ad rates paid by advertisers in various categories. The study found that the travel industry which generates approx. 8.5 Billion image-based ad impressions per annum came in on top, with an average CPM paid of $19.89. Such high ad rates, as well as those we’re increasingly seeing in the real estate and food, wine & spirits industries, only underscore the importance of integrating PR as a more cost-effective marketing tool. But don’t take our word on it. To hear more from Criterion, click here! [...]

Comment on Mobile Media Usage: Texting speaks louder than words by onlihobu23

onlihobu23 — Fri, 17 Jul 2009 05:50:25 +0000

Texting is a way for somebody to promote something or to spread some news.

Comment on Destination Marketing: Monaco Reevaluates Target Audience by Destination Marketing: Monaco Reevaluates Target Audience · Real-Estate.ExplainedHere.Com

Mon, 27 Apr 2009 20:32:37 +0000

[...] Original post by Criterion Global: The Blog [...]

Comment on Integrated Media: 41% Unsatisfied With Integrated Media Mix by Integrated Media: 41% Unsatisfied With Integrated Media Mix « MyPage Builder

Mon, 27 Apr 2009 18:40:15 +0000

[...] Integrated Media: 41% Unsatisfied With Integrated Media Mix Bookmark [...]

Comment on How to boost ecommerce conversions through advertising by Topics about Automobile-owners » Blog Archive » How to boost ecommerce conversions through advertising

Wed, 22 Apr 2009 19:44:06 +0000

[...] Criterion Global: The Blog added an interesting post on How to boost ecommerce conversions throughÂ advertisingHere’s a small excerptAs our clients and colleagues know, Criterion Global’s ecommerce optimisation practise is on fire. Our media buying services help numerous high-touch fashion, travel, real estate, higher education and retail brands optimise conversions and improve ROI.Our clientele is composed of ecommerce-only, ecommerce + retail hybrid brands, universities (which most closely resemble retail, in terms of distribution and revenue intake), and finally travel, destination marketing, and airline clientele (which, [...]

Comment on How to boost ecommerce conversions through advertising by How to boost ecommerce conversions through advertising · Invest-In-Real-Estate.ExplainedOnline.Net

Wed, 22 Apr 2009 19:07:56 +0000

[...] Original post by criterionglobal [...]

Comment on Building Social Capital: Jobhunting Trends Boosting Social Networks’ Prospects by Topics about Trends » Building Social Capital: Jobhunting Trends Boosting Social Networks’ Prospects

Sat, 04 Apr 2009 23:46:36 +0000

[...] TC Online Marketing put an intriguing blog post on Building Social Capital: Jobhunting Trends Boosting Social Networks’ ProspectsHere’s a quick excerptJob losses have led to substantial rises in social media usage, particularly for more professionally [...]

Comment on Building Social Capital: Jobhunting Trends Boosting Social Networks’ Prospects by Topics about Trends » Building Social Capital: Jobhunting Trends Boosting Social Networks’…

Fri, 03 Apr 2009 16:55:21 +0000

[...] True Visionary added an interesting post today on Building Social Capital: Jobhunting Trends Boosting Social Networks’…Here’s a small readingJob losses have led to substantial rises in social media usage, particularly for more professionally… [...]