Filed under: Consumer Insight, luxury marketing, media, Real Estate, travel/hospitality | Tags: demographics, digital media, international media, international media buying, international media buying strategy, international media planning, international media strategy, luxury media strategy, media buying, media buying agency, media planning and buying agency, media research, media strategy, travel media planning
The first step to developing a media strategy is to define the target audience – and as narrowly as possible to maximize efficiency. This NYT infographic looks at the meaning of the now-controversial term “1%”, and finds new ways to redefine what 1% of the American Population means.
Which 1% do you belong to? FYI: Brand Managers, Advertising Execs, and Media Minds like the folks at Criterion Global are just .07% of the US population according to the Bureau of Labor Statistics. 
Filed under: CG, Consumer Insight, luxury marketing, Retail, travel/hospitality | Tags: digital marketing, digital media, digital travel marketing, global luxury marketing, interactive marketing travel sector, interactive strategy, international advertising, international brand strategy, international property marketing, online travel advertising, online travel marketing, online travel marketing firm, retail marketing strategy
Check out these graphs on seasonal consumer spending. It’s no surprise that January/February always has a “post-holiday dip,” but you might find some of the other ebb and flows surprising. What’s more interesting is consumer spending does not directly correlate with ad spend. While consumers are generally are more reserved with their wallets in early Fall, advertising sees an increase in activity as companies gear up for the pre-holiday push:
To learn more about how to properly budget your annual ad spend, contact us at hello@criterionglobal.com, or visit Criterion Global.
Filed under: CG, Consumer Insight, luxury marketing, media, Retail | Tags: digital marketing, digital media, digital retail advertising, ecommerce advertising, ecommerce marketing strategy, ecommerce optimisation, international media buying, media buying strategy, retail advertising, retail marketing, retail marketing strategy, retail media buying
Here’s an interesting figure that eMarketer published a couple weeks ago. While year over year ecommerce growth will begin to taper off as the retail industry matures online, it will continue to grow substantially with sites like Groupon incorporating social media functionality. Thereby, directing more retail shoppers to online stores.
Filed under: CG, Consumer Insight, luxury marketing, media, Real Estate, Retail, travel/hospitality | Tags: digital media, digital travel advertising, digital travel marketing, global travel marketing, interactive strategy, online advertising, online marketing, online travel marketing, retail marketing, retail marketing strategy, social media, social media advertising, travel marketing
Here’s an insightful chart on ad interaction on Facebook broken down by business sector:
To learn more about how to incorporate social media into your company’s marketing plan, contact Criterion Global at +001 646 330 4673 or email us at hello@criterionglobal.com
Filed under: CG, Consumer Insight, luxury marketing, travel/hospitality | Tags: destination marketing, destination marketing organization, gay destination marketing, gay destination marketing organization, gay DMO, gay travel marketing, GLBT destination marketing, GLBT travel marketing, interactive marketing travel sector, travel marketing
According to Community Marketing Inc, a San Francisco based market research firm, gay business travel is a niche market in which hotels and destinations need to start paying more attention. While on the surface it seems difficult to differentiate between gay business travel and overall business travel, attracting GLBT in this category has become more competitive as of recent. Gays and Lesbians maintain a strong presence in fields such as technology, their spending habits are generally higher than their straight counterparts, and GLBT business organizations host annual conferences that attract a nationwide audience.
Particularly, GLBT business travelers are more likely to add a couple leisure vacation days to their business trip and show extreme brand loyalty when it comes to places that identify themselves as “gay friendly”.
Criterion Global knows this well as we provide marketing and media buying for a gay oriented hotel in Miami.
Filed under: Consumer Insight, luxury marketing, media, travel/hospitality | Tags: affluent american consumers, affluent consumers online usage, global luxury marketing, luxury goods marketing, luxury marketing, luxury media strategy, marketing to affluent consumers, marketing to wealthy consumers
Just a few top-of-mind Affluent Audience (HHI $100K+) factoids from a current project:
-30+ Hours/Week Online in 2008, most of any demographic (up from 10 hours/week in 2005) comScore 2008
-80% research goods online before buying (Mendelsohn)
-95% of millionaires made their last luxury purchase online (AdAge, Oct. 2008)
Filed under: Consumer Insight, luxury marketing, media, travel/hospitality | Tags: affluent consumers online usage, global luxury marketing, luxury best practices, luxury destination marketing, luxury goods marketing, luxury home goods marketing, luxury marketing, luxury media strategy, luxury property development, luxury property marketing, luxury resort marketing, marketing to affluent consumers, marketing to wealthy consumers
Via: OnlineSchools.org
Filed under: CG, Consumer Insight, luxury marketing, media, travel/hospitality | Tags: digital marketing, digital media, international advertising, international brand strategy, international marketing, international media, international media buying, international media buying strategy, international media planning, mobile marketing, mobile media buying, mobile media usage, qr code advertising, qr code marketing, sms advertising
The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card contains simply a QR code image. QR is shaping up to be the language of the coming mobile revolution, which might sound like science fiction, but its rate of adoption in influential Western markets would suggest otherwise.
For the moment, however, Criterion Global has no plans to replace our beloved logo, which is gaining notoriety in the graphic design community (1, 2, 3, 4). We won’t be replacing it with QR code anytime soon, but the utility of code for iPhone users gives us a few creative ideas…
As an international media buying agency, we work to stay on the pulse of consumer affinities. IPhone users are a unique demographic: wealthier than the average consumer, more tech savvy, and concentrated in more urban areas than the average smartphone user. This mobile consumer is an ideal target audience for our clients, particulary in the fashion and boutique hospitality sector.
Sound a bit too futuristic? Conan O’Brien might disagree…Happy Monday all!
