Consumer Spending Seasonal Insight

Consumer Spending Seasonal Insight

21 September, 2011, 3:33 pm
Filed under: CG, Consumer Insight, luxury marketing, Retail, travel/hospitality | Tags: digital marketing, digital media, digital travel marketing, global luxury marketing, interactive marketing travel sector, interactive strategy, international advertising, international brand strategy, international property marketing, online travel advertising, online travel marketing, online travel marketing firm, retail marketing strategy

Check out these graphs on seasonal consumer spending. It’s no surprise that January/February always has a “post-holiday dip,” but you might find some of the other ebb and flows surprising. What’s more interesting is consumer spending does not directly correlate with ad spend. While consumers are generally are more reserved with their wallets in early Fall, advertising sees an increase in activity as companies gear up for the pre-holiday push:

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