Augmented Reality Hits Topshop Moscow
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25 May, 2011, 11:15 am
Filed under: Consumer Insight, luxury marketing, media, Retail | Tags: augmented reality, digital retail advertising, in store retail concepts, in store strategy, international brand strategy, international marketing, international media, point of purchase, POP marketing, retail advertising, retail marketing, retail marketing strategy, retail media buying
Filed under: Consumer Insight, luxury marketing, media, Retail | Tags: augmented reality, digital retail advertising, in store retail concepts, in store strategy, international brand strategy, international marketing, international media, point of purchase, POP marketing, retail advertising, retail marketing, retail marketing strategy, retail media buying
Kinect Fitting Room from den ivanov on Vimeo.
A new kiosk at Topshop Moscow allows customers to try merchandise on without the hassle (and lines) of a fitting room.
The kiosk uses Kinect Augmented Reality technology to render on-screen, live images of passers-by holding merchandise. We only wonder if this kiosk is as flattering as typical fitting room mirrors…(“Wow. This dress is on sale, AND makes me 20 pounds thinner!)
Up next: display ads that use your webcam to turn unsuspecting web users into models. Criterion Global will be launching this technology in Q4 2012. Stay tuned! ;)
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