A Million To Yuan
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12 January, 2011, 2:00 pm
Filed under: CG, Consumer Insight, media, travel/hospitality | Tags: advertising in BRIC nations, attracting business travelers, BRIC marketing, china, chinese consumer marketing, destination marketing, destination marketing organization, destination marketing organizations, marketing in BRIC countries, travel and hospitality, travel marketing
Filed under: CG, Consumer Insight, media, travel/hospitality | Tags: advertising in BRIC nations, attracting business travelers, BRIC marketing, china, chinese consumer marketing, destination marketing, destination marketing organization, destination marketing organizations, marketing in BRIC countries, travel and hospitality, travel marketing
The China Tourism Academy predicts that more than 57 million well to do Chinese tourists will use their passports this year and spend a hefty USD 55 billion. Any destination that can effectively market to China in 2011 only needs to stake claim on a small portion of the predicted spend to get back a fantastic ROI.
Last Year the average outbound Chinese tourist out spent the average inbound tourist nearly 3 to 1.
India is taking the lead in wooing this export tourism with their ‘Namaste India campaign’.
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