Byte-Sized Affluent Audience Factoids

Byte-Sized Affluent Audience Factoids

2 August, 2010, 8:41 am
Filed under: Consumer Insight, luxury marketing, media, travel/hospitality | Tags: affluent american consumers, affluent consumers online usage, global luxury marketing, luxury goods marketing, luxury marketing, luxury media strategy, marketing to affluent consumers, marketing to wealthy consumers

Just a few top-of-mind Affluent Audience (HHI $100K+) factoids from a current project:

-30+ Hours/Week Online in 2008, most of any demographic (up from 10 hours/week in 2005) comScore 2008
-80% research goods online before buying (Mendelsohn)
-95% of millionaires made their last luxury purchase online (AdAge, Oct. 2008)

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