Filed under: media, travel/hospitality | Tags: attracting business travelers, destination marketing, destination marketing organisation, destination marketing organization, destination marketing organizations, digital travel advertising, digital travel marketing, DMO marketing agency, DMO media buying, global travel marketing, interactive marketing travel sector, international destination marketing, luxury destination marketing, online travel advertising, travel advertising, travel marketing, travel media buying, travel media planning
NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. That’s right: there’s an “Inc.”
The DMO, with its innovative NYC GO Campaign, is a private, non-profit organization complete with a CEO and Board of Directors. Its “Just ask the locals” campaign makes use of New York’s best asset (besides Criterion Global, of course): NYC’s über famous, super fabulous residents.
The campaign features Tim Gunn, Cynthia Rowley, Alan Cumming, Tom Colicchio and Padma Lakshmi, Sean “Diddy” Combs, Itzhak Perelman, Debbie Harry, Jonathan Adler among many others, but in honour of David Ambrose (author of Data.Insights.Ideas) we’ve chosen this one with a sepia-toned vintage feel.
In anticipation of World Travel Mart in London, we’re taking a walk down destination marketing memory lane with some favourite vintage and current DMO creative. If your DMO or CVB has a video you’d like us to post, send it along between now and 11/9!
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