Criterion Global: International Media Buying Blog


Montenegro’s Coming of Age in Destination Marketing

Tourism in Montenegro has come a long way, as this stunning piece of creative shows. Still, beyond the marketing initiatives centred on Montenegro’s Bay of Kotor and glittering coast, tourism information sources (for example this site: “Basic Informations of Tourism || Visit-Montenegro.com“) need to up the ante to meet this impressive new standard.

In anticipation of World Travel Mart in London, we’re taking a walk down destination marketing memory lane with some favourite vintage and current DMO creative. If your DMO or DVB has a video you’d like us to post, send it along between now and 11/9!


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