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The California Travel + Tourism Commission (CTTM) is opening itself to user-generated-content by allowing visitors or native Californians the opportunity to submit their favorite “California Fives” on www.CaliforniaFives.com.
Per DestinationMarketer, “California Fives will differ from other online communities as topics are grouped in fives and are California-specific. Themes can be as broad as California’s five best beaches or five best ski runs, or as narrow as the five preferred wines in Sonoma County or Temecula. Visitors to the site also have the opportunity to rank someone else’s California Fives (giving it the appropriate stars), or provide their own twist on a subject.”
The site looks like it could use a little help, as some categories have few lists, or none at all. Users who submit content give authority with their endorsements, and this is rife with potential for Word of Mouth marketers. Great idea CA!
It is free to post your “California Five,” so go ahead!
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