Appropos of UK roll-out, Jeeves is back!
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22 April, 2009, 10:29 am
Filed under: media | Tags: interactive advertising, interactive media buying, interactive strategy, internet advertising, internet marketing, internet news, online advertising, online gaming marketing, online marketing, online marketing firm, online travel marketing, online travel marketing firm, online usage, US online usage
Filed under: media | Tags: interactive advertising, interactive media buying, interactive strategy, internet advertising, internet marketing, internet news, online advertising, online gaming marketing, online marketing, online marketing firm, online travel marketing, online travel marketing firm, online usage, US online usage
Ask.com has chosen to reincarnate the site’s famous butler in 3D, albeit this time accoutremented by Savile Row tailors Gieves and Hawkes! Compared to the cartoon gentleman’s butler of 2005, today’s Jeeves is a fantastically outfitted man with a somewhat bloated, maskish head.
Still, a weird apparition of the old Jeeves will – hopefully – be better than no Jeeves for the site’s traffic volume, and revenue. Barry Diller, CEO of InterActive Corp (IAC) announced Jeeves’ “retirement” in 2006, and has now reinstated the iconic character in efforts to compete with perennial rival Google and Yahoo!
What do you think of Mr. Jeeves: old and new?
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