Criterion Global: International Media Buying Blog

Utah has, over the past 3 years, experienced a 27% rise in travel generated sales and revenue after a $18M4-year rebrand. The destination also saw a spending rise of 6.2% in 2008, which pushed tourism revenues upwards of $7B according to an interview with the state’s Office of Tourism. 

East of the Mississippi, NYC has announced “The Rainbow Pilgrimage,” the city’s first GBLT destination marketing endeavor, partially to honor the 40 year anniversary of the Stonewall Riots which spurred the start of the gay rights movement. Creative is hot!

Finally we leave you with a perplexing question: what does Oman Air and 80’s pop-singer Tiffany have in common?

Answer: Mall tours!! Oman Air has announced its Gulf-centred international destination marketing initiative will focus on mall events in Dubai, Abu Dhabi, Bahrain and Doha.

The effort is spearheaded under the “Partnership Oman” destination marketing campaign, Oman’s largest-ever marketing campaign in the GCC.