Filed under: luxury marketing, media | Tags: marketing, international media buying, emerging markets, online advertising, digital marketing, online marketing, online usage, US online usage, international advertising, online travel marketing, online travel advertising, global marketing, online marketing firm, international brand strategy, international advertising strategy, international media strategy, internet advertising, internet marketing, marketing in BRIC countries, marketing in emerging markets
Between last September and October, Deloitte compiled data for its “State of the Media Democracy: Third Edition” study (reported by eMarketer) gauged influential media in 5 global markets.
The study revealed interesting findings: firstly, the prominence of TV, a medium whose status was thought to have waned as users use TiVo or other DVR technologies, while turning to online video viewing.
Still more interesting was the solid status (#3 in ranking) of online advertising in each of the 5 markets studied, which, when paired with the data on other forms of interactive media (gaming, mobile, blog, and virtual world), places online media at #2 in the study.
Perhaps no individual finding was more fascinating than the influence of mobile advertising among Brazilians: 19% ranked it a top-three influential medium – more than Japan and every other country studied!
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