Filed under: CG | Tags: international property marketing, property marketing, luxury real estate marketing, luxury resort marketing, real estate media buying, international media buying, real estate marketing, international property development, luxury property marketing, cnbc international property award, marketing to overseas buyers
The CNBC Americas Property Awards 2008, in association with The New York Times, has announced Criterion Global a winner in its Property Marketing category, for excellence in marketing luxury destination
development.
Criterion Global has long been a leader in international property marketing, serving as advisor to the world’s foremost property developments, hoteliers, and gaming brands. “Our heart and head is in the property sector,” says Criterion Global VP of Communications Amy McKeever. Criterion Global delivers services and counsel critical to property development – global market research, competitive strategy and positioning, international media planning and international media buying, proprietary search engine marketing (SEM), search engine optimisation (SEO), and back-end analytics systems that give developers and brand managers tangible, track-able ROI.
“Suffice to say, it is a true honor to be recognized by CNBC and the New York Times for our work in Property Marketing” says Dr. Paul Du Quenoy, PhD., Senior Advisor at Criterion Global currently based in Beirut. “Criterion Global is powered by smart thinking and globalisation; the former we take full credit for, the latter we can’t. We know how to articulate a credible market position in a world where the market for real estate investment is widely spread and influenced by both regional and global political and economic forces.”
Click below to continue reading…or check out Criterion Global’s coverage on Europe-RE.com.
Filed under: Consumer Insight | Tags: digital marketing, interactive real estate marketing, interactive strategy, interactive strategy for real estate marketing, online advertising, online marketing, online real estate marketing
“The internet has evolved into a primary research tool for consumers who go on to buy offline. Nielsen found in May that among “a representative group of people” who had recently bought consumer electronics at bricks-and-mortar stores, 80% had bought from stores whose websites they had visited first. And two years ago BigResearch released data showing that 89% of consumers who made in-store purchases in key categories conducted online research beforehand. There is much more data from ComScore, Yahoo and others that validates the pattern: Consumers research online but buy offline…”
Getting Shoppers From Search to Store – Advertising Age – Digital
Filed under: media | Tags: interactive strategy, online real estate marketing, online real estate site performance, real estate sites online, US online usage
Hitwise, online category-specific rankings tabulator, recently sent out the following top 10 most visited real estate sites listings, per a report from Marketing pilgrim.
Hitwise Most Visited Real Estate Web Site Rankings
1. realtor.com – 9.08 percent
2. HomeGain – 2.44 percent
3. Yahoo Real Estate – 2.25 percent
4. RE/MAX real estate – 2.21 percent
5. Rent.com – 2.19 percent
6. Zillow – 2.06 percent
7. Apartments.com – 2 percent
8. Move.com – 1.91 percent
9. ZipRealty – 1.86 percent
10. U.S. Department of Housing and Urban Development – 1.42 percent.
Joe Hall, like Criterion Global, scratched his head thinking this was totally off, and irrelevant data. Do average consumers seriously check out the US Dept. of Housing while looking for a 2 bedroom condo? Triangulating multiple data sources, Hall found that Zillow outperformed REMAX.com, as did Trulia – not even reported by Hitwise. Check out his article.
Filed under: Consumer Insight, Real Estate | Tags: affluent american consumers, consumer confidence, economy, home equity, luxury marketing, luxury real estate investment, mass affluent
Comepte has some interesting data and analysis on the Mass Affluent demographic and the corresponding effect of the economy.
For the Mass Affluent, those in the $500k investible asset range, their financial concern has stayed the same as seen from the chart above compared to diverse fluctuation between asset classes. What’s interesting here is their continued willingness to purchase and invest in assets within the real estate sector, specifically home loans.
The Mass Affluent Consumer is focused on the long-term payout over the short-term volatility. What’s your point of view?
