Criterion Global: International Media Buying Blog


CG Digest: Travel Marketing Online, + Social Media News
29 July, 2008, 6:31 pm
Filed under: Real Estate | Tags: , ,
Travel marketing gets crafty with online campaigns offering memorable deals, for a limited time only.
The latest coverage on how many media experts are talking the talk on social media…but not walking the walk. Obstacles in social media such as tailoring marketing strategy to fit the particular offerings of each and every site, make social media marketing difficult for the new or uninitiated.


CG Digest: Positive WSJ Weekend News on Luxury Marketing; NZ Credit Market Report; + Johnson’s Luxury Liberian Resort

Luxury Goods Weathering Economic Woes in U.S. – WSJ.com Positive news on the luxury marketing front: the WSJ Weekend edition reported luxury goods are still strong, as Hermes reports global earnings up 12%, and Richemont positive gains as well.

Stuff it – it’s back to the mattress – Opinion: views on the news on Stuff.co.nz Shaky credit markets create dubious sentiment in the New Zealand property and luxury property markets that both began 2008 appearing robust.

Was that Libya or Liberia? BET founder Robert L. Johnson announces his plans to launch a top-notch luxury hotel in Liberia, in efforts to bring stability and tourism to the region. Criterion Global’s input: financiers ought to reserve their hard-to-find capital in these turbulent times for development along the lovely coast of Libya…