CG Digest: Marketing to Overseas Buyers| Art market still moving| International Property Investment| Cartier on MySpace| Spain, 25% off
1 July, 2008, 6:33 pm
Filed under: Real Estate | Tags: international property marketing, luxury marketing, Markets, real estate marketing
Filed under: Real Estate | Tags: international property marketing, luxury marketing, Markets, real estate marketing
Novice article on property marketing: Fletcher recommends local papers, foreign papers, and non-real estate glossies even as she recognizes print is dying. While a very limited snippit, readers should note her point that marketers should seek media clear of competitors’ clutter.
Art markets still thriving: a benefit for projects capitalizing on art-centric amenities, positioning themselves as lifestyle choices for folks with capital to spare.
One smart-pants REIT still profiting despite the downturn: New Star Asset Management bet on overseas property primarily in Asia-Pac markets.
Arguably Cartier’s lowest-end product line runs a MySpace campaign – does this mean the popular portal will clean up its interface?
Spain, currently the #1 new development market in Europe, suffers from surplus inventory. Campaigns offering incentives abound.
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