Criterion Global: International Media Buying Blog


CG Digest: Mandarin Oriental India| $30M Penthouse| Indian REITs| Gulf Boom| Texas Tea means Houston’s Hot

Oriental luxury – Express Hospitality Mandarin Oriental has India in its sights

FT.com / Companies / Property – Dubai’s $30m penthouse sale trumps record Trump International looks to break records in Dubai, with the project that Mr. T himself will call home.

FT.com / In depth – CDC to invest in Indian property Indian RE funds are a hot buy for the private equity crowd.

FT.com / Comment & analysis / Analysis – Sand into gold: The Gulf booms but not everyone benefits Article from April on the question of stability in the soaring economic boom-towns across the Gulf: Dubai, Doha, Abu Dhabi, and now Saudi Arabia…

Houston doesn’t have a problem — chicagotribune.com Houston is a hot market, resistant to economic downturn thanks to oil, the Chicago Tribune reports. Chicago, hub to the US’ #1 commodities exchange is also a more impervious market, thanks to rising soy/corn/ethanol prices…

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Industry Panel Confirms: Criterion Global at the Cutting Edge of Media Strategy

See Criterion Global’s latest release, where we digest take-away morsels of interactive strategy for international property development, and the input of industry experts at last week’s Luxury Interactive 2008 conference.



CG Digest: Overseas Property Data| Luxury Experience Driving Demand| LALive/Staples Center News| USA is Poor| FKP Buyout?| Chinese Media| UK Home Inventory| Arab Women| NYC Prices Drop

Google reveals overseas property data Google Trends data on foreign property investment in top markets worldwide.

e-Travel Blackboard: Luxury Resorts Agree That ‘Experience’ Will Drive Travel Demand Asia-Pac’s vibrant resorts industry agrees that experience is key factor in marketing luxury destination resorts.

State panel OKs bond funds for improvements in Staples Center area – Los Angeles Times Downtown LA mega-center project, LA Live wins bonds from local government. This project has been aided by savvy investing at all angles, having purchased its steel prior to steep increases in pricing. AEG’s LA Live was also one of the few American project

Weak dollar puts America outside luxury’s “Golden Triangle” USA ousted from position of influence in luxury markets. This article on luxury consumer behavior is a relevant read for luxury property marketers. Take note: “emerging” markets in the Middle East, Russia, China, India, and even Brazil are the new kids on the block

FT.com / Companies / Property – FKP spurns Lend Lease takeover The strained takeover deal between property giants brings to mind the InBev – Anheuser-Bush debacle.

FT.com / Asia-Pacific / China – Media Chinese targets surge in expatriates Article on efforts to target expatriate Chinese. Expatriate marketing has been an area of niche expertise for Criterion Global, who has engineered multiple campaigns targeting expatriate Indian communities in Europe and North America for property clients

FT.com / World – House-sellers outnumber purchasers by 15 to 1 Stunning factoid following the declaration of avg. 9% property value drop by HBOS.

FT.com / Reports – Niche market has hidden potential Female consumers – for property as well as other investment and consumer products – are a largely untapped market in the Arab world. Interestingly, this FT article follows another recent article on remarkably, and consistently high academic achievement…

Prices come down to help move new projects « NYLS Blog NYC, the last stable American bastion, shows a gradual price drop as London follows suit.

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Realtors shy away from print media

The New York Times today reported that print media is facing its worst year yet, as the toll of the credit crisis spreads and impacts ad dollars. A Criterion Global comparison of total ad spend to property sector ad spend reveals real estate as one of the worst categories for print media: realtor and developer ads that once filled classified sections have gone online to free listing sites like Craigslist. Editor and Publisher magazine discovered that 51% of local realty groups said newspaper ads were “no longer necessary.”

Total Ad Dollars to RE Dollar Comparison

At the same time, a recent poll by Classified Intelligence of 344 real estate professionals showed that 39% of respondents were overwhelmed by the media options available. The same report determined that declining property value and increasing inventory on the market required media capable of producing low cost-per-lead ROI.

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CG Digest: Behavorial Targeting: The Online Reader: Developers Strapped for Liquid: Mobile Emerges
Excellent op-ed piece on pros and cons of behavioural targeting in online advertising, and thoughts on how to win popular consensus/appreciation of this new technology.
Notes on how the eye follows the page, and how online media, blogs, and site layouts don’t always follow the right-to-left formula as print media. Important for optimizing any site or blog for thorough reading.
Another sign the credit crunch has fully jumped the pond to the UK, in conjunction with an 8% drop in home prices, property developers seem strapped for cash, and contractors are left in limbo.
Mobile is the new technology du jour and long overdue improvements in bandwith are making viable to the West what was once only possible in Japan.
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New Development Financing & Industry Growth
18 June, 2008, 12:45 pm
Filed under: Real Estate | Tags: ,

An article in today’s FT serves notice to US and European REITs: start diversifying into Asian assets. Says the article, “There’s no shortage of capital in Asia…There are investment funds that have raised money and haven’t spent it yet.”

Simultaneously, a new report from PriceWaterhouseCoopers indicates the US’ tech growth, sustained primarily by online advertising and giants like Microhoo Time Warner, NBC, and Google, will grow at a slower rate than emerging markets like India and China. It also foreshadows the growing presence of mobile media.

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Credit for Luxe Developers, and Skyscraper-ama!

Criterion Global will soon release its mid-year market reports for 15 global markets, amid tumultuous credit conditions in many markets.

Luxury real estate is still holding strong by most accounts, yet even optimists note the 70-90% spike in US foreclosures in the past 18 months, and the dip in UK property values by as much as 30%, according to the Times of London this weekend.

Even still, Globe St. reports in “Credit no Object for Ritzy Brands”, that Hotel and Condo developers are finding funding for their loftier undertakings. At least some banks still agree with the party line that luxury is unaffected by correcting markets. Again, the importance of branding is underscored by Globe St.’s article, and what’s the point of paying for a premium brand without an intelligent marketing mix to get maximum global exposure?

For those who don’t know, Criterion Global is neighbour to the new, improved New York Times building in NYC, the third tallest in Manhattan, which was recently scaled by French daredevil Alain Robert. In honour of the opening of the new skyscraper museum here in NYC, the Times wrote up a fascinating piece on skyscrapers past, present, and future, with an eye toward their usefulness in containing the vastly growing population here on earth. Great article for anyone fascinated by the art, and business, of buildings…

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CG Digest: Media Opinion Piece: Calgary is Cool

Mass Media and Real Estate Must Completely Change Their Business Models | Real Estate Radio USA Tackling the Web 2.0 learning curve; this article explaining dwindling ad dollars in print media, and the property marketer’s gradual interest in the uber-efficient online media model.

Calgary Condo Market Still Growing – Luxist Canadian residential still moving – article on Calgary condos.

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Star-chitecture: Name-Branding Developments

From hip hotel operators, and star-architects, Criterion Global has marketed them all. We won’t name drop, but an article in today’s Canadian National Post does it for us. ;)



Trump ‘Marketing Ploy’ + Mr. T’s Scotland Lobbying
11 June, 2008, 8:37 am
Filed under: Real Estate | Tags: , ,

Trumped Condos (from WSJ)…The condos in question, north of Miami in Sunny Isles, are being developed by the Related Group, of Miami, and New York-based Dezer Properties Inc.’s Dezer Development but being marketed as Trump Towers under a licensing agreement with Donald Trump.

…Mr. Cooper’s lawsuit, filed in Miami-Dade County Circuit Court, alleges that buyers were “duped” into a “fraudulent marketing ploy.” One of the allegations in the 80-page complaint: The condo may not be able to use the Trump name permanently. It alleges that the licensing agreement doesn’t provide for the famed name to be used after the developers relinquish control of the condo association.

Related and the Trump Organization executives said they haven’t fully reviewed the suit but scoffed at that allegation. “The licensing agreement…absolutely entitles each property to the use of the Trump Tower name,” says Douglas Bischoff, Related’s general counsel.

Meanwhile, in Scotland…Real-estate mogul Donald Trump paid a visit to his mother’s birthplace on a remote Scottish island Monday, asserting his local credentials as he seeks to build a $2.5 billion golf resort on the other side of the country.

[Donald Trump in Scotland]
Associated Press
Donald Trump in Tong, on the Isle of Lewis, Scotland where his mother was brought up.

Mr. Trump arrived in his private jet at the Isle of Lewis, Scotland, with his sister, U.S. federal judge Maryanne Trump Barry. He stayed about three hours, visiting the village of Tong, where his mother grew up, and a stately home the local council wants him to invest in, a spokesman for the council said.

The New York real-estate mogul has been touting his Scottish ancestry as part of his efforts to build a luxury golf resort near Aberdeen, about 430 kilometers southeast of Tong. A local council committee in Aberdeen has spurned his advances, saying the development would hurt a conservation area and displace locals…

And locals have much to say, or at least Londoners offended by Mr. T’s golden tresses and brassy sensibilities…